Write effective email ad tips

“From” Line

One of the only things people will see in the inbox, this establishes trust and credibility.

• Use the name of a person within your organization
• Use the name of your company

Subject Line

Again, this is a critical part of viewers’ decision to open your message.

• Increase the open rate by using the company or brand name in the subject line
• Avoid the word “free” and using all uppercase letters
• Write a line that entices the reader and sparks interest

Body:

Studies show that people only glance at email messages — they don’t read every word.

• Make your main point quickly and keep it high on the page
• Balance your graphics and text
• Front-load text with the most important words
• Break up the text into bite-sized chunks
• Link to your Web site for people who need more information
• Include a text-link call to action on the page